Change doesn’t just happen, it’s designed. Kore Commercial Environments is the result of a deliberate, introspective journey to refine who we are and how we show up in the world.
Formerly Kentwood Office Furniture, we began by looking inward. Through workshops, interviews, and a deep dive into our company’s legacy, we asked ourselves the tough questions: What is our purpose? What are our strengths? What does the future hold?
The answer was clear: Our brand identity needed to reflect the role we play, not just as a furniture provider, but as a strategic partner in creating adaptable, people-centered environments.
Why Kore?
We chose Kore because it embodies strength, purpose, and simplicity, the heart of what we do: crafting environments that empower people and organizations to thrive. It honors our legacy while embracing our future.
Our name is backed by our core values:
- Integrity – How we communicate and deliver.
- Curiosity – How we learn and grow.
- Innovation – How we solve problems.
- Ownership – How every team member contributes.
A Visual Identity That Speaks for Itself
Our new brand isn’t just a logo; it’s a visual story. Every element, from typography and color to imagery and layout, was thoughtfully designed to reflect clarity, intention, and modernity.
- Our fonts strike a balance between classic and modern. They help us come across as both professional and approachable.
- Our color palette is warm, clean, and intentional. It conveys trust, creativity, and a human-centered approach.
- Our imagery highlights real spaces and real people. We focus on natural light, thoughtful details, and moments of connection because we believe great spaces should feel both inspiring and welcoming.
Together, these elements help tell our story visually before a single word is spoken.
Designing with Meaning
Kore is more than a new look; it’s a reflection of where we’ve been and where we’re going.
Every detail embodies who we are today: focused, inspired, and ready for what’s next.
Explore our new identity at Korece.com and see how purposeful design can transform more than just space.
