Challenge
While outfitting Shaheen Cadillac’s new dealership, Kentwood Office identified an issue with the pre-specified office layout that obstructed a key customer interaction area. Working within Cadillac’s strict brand standards, the team proposed adjustments to enhance the dealership’s customer experience while maintaining design integrity.
Key Outcomes
• Optimized Customer Experience – Adjusted the layout to improve customer interactions and workflow.
• Collaborative Problem-Solving – Partnered with Cadillac to propose and implement a more effective design.
• Lasting Impact – Influenced future Cadillac dealership specifications to enhance customer-focused layouts.
Project
Shaheen Cadillac of Lansing
INDUSTRY
Automotive
Application
• Lobby
• Private Office
• Open Office
• Collaborative
Associated products
• Nucraft Casegoods
• Nucraft Tables
• Cabot Wrenn Seating
• Bernhardt Seating
• Davis Live Edge Table
“By identifying an opportunity to enhance the customer experience, we collaborated with Cadillac to refine the dealership’s layout—improving interactions while staying true to brand standards. Our solution not only benefited Shaheen Cadillac but also influenced future dealership designs.”
